Nike Air Max sneakers: the history of the popular brand

The world saw the first Nike Air Max sneakers in 1987, when the open-air depreciation module on display showed a sensation in the sports world. New running shoes breathed new life into the sports industry, which at that time could not surprise the public with anything new. We prepared for you quick review of Nike Air Max Sneakers beginning from very old collections to early new.

The first model of air sneakers immediately became a classic of sports design, but at that time no one guessed that each subsequent model would become not only a cult, but a real revolution in the world of fashion and sports technology.

                Beginning in the 1970s, Nike was already actively using depreciation technology, but 1987 was a turning point for it, when developers had the idea to parade an amortization window with air in the sole of sneakers. The generator of such an idea was Tinker Hatfield, who was inspired by the Paris Center Pompidou, where all communications are brought out. Such a bold move of the company and an unusual design idea marked the beginning of a whole era, where Nike Air Max sneakers will occupy leading positions in sales of sports shoes all over the world.

The nineties prompted the company’s designers to increase the volume of hermetic modules, which were filled with inert gas. This innovation not only changed the appearance of the sneakers for the better, but also increased their comfort, which was especially felt during the run.

The year 1991 made changes to the design of cult sneakers, which began to be produced with a large air capsule without a foam layer. From now on, the air module becomes part of the sole, which further improves the amortization properties of the sneakers.

The process of improving air sneakers continued, and in 1993, developers were asked to move the air module to the end of the sole, so that it occupies a natural position and repeated heel curves. Oddly enough, but the inspiration to translate this idea was the usual plastic jugs for milk, in which the designers saw a new cushioning technology, which is still in great demand in the world of sports.

1997 was a watershed year, since Nike Air Max sneakers from this time began to be produced with a single large-sized air module, which was located along the entire length of the foot. This technology was named Air-Sole, and its combination with a streamlined shape of shoes made it possible to make this shoe model the best for speed running.

Since 2003, running shoes from Nike began to be made of high-strength material, which by its structure and properties resembled material for creating studded running shoes. Minimalism in design, light weight and good shock absorption of the entire foot are all the merits of Sergio Lozano, whose merit includes the creation of the 95th model of air sneakers.

Air Max 360 is a revolutionary new sneaker model that was created without the use of foam. Instead of the usual sole, Nike Air Max sneakers began to be produced on an integral air module filled with inert gas. Developers went to such a high level of comfort for 20 years, and only in 2006 did they finally succeed in realizing their idea, which they dubbed the rather modest name of Caged Air.

The maximum level of comfort and depreciation of air sneakers was achieved in 2015, when special deep and very elastic complaints were added to the sole consisting of a single air module. This unique sole design, the motley colors of sneakers and the brightly highlighted, inverted company logo symbolize the speed limit and a certain audacity inherent in people who are not afraid of any obstacles.

This combination of technology and the classic design of the sneakers was enjoyed not only by athletes, but also by all those who appreciate high sports technologies and Air Max corporate design.

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